Magazine advertisement ideas

These are my designs for the magazine advert, they have allowed me to design the adverts and link them to digipak designs. It will also allow the group to pick and choose the ideas that we find are the best and follow the codes and conventions of the genre.

From all of these ideas we will be able to pick and choose the ideas that we deem the most appropriate for a punk rock magazine article. All our ideas will be taken into consideration and we will be able to create a magazine article that follows the generic codes and conventions of the punk rock genre. 

-Peter Godwin-

I based these designs partly on the scene of the music video and partly

-Joseph A. Luck -




These are two designs I drew for our group's piece of magazine advertisement. Like with the digipacks, I chose to take two different approaches as a way of demonstrating how artists in the punk rock genre can be conveyed in several ways. The first advert, for example, is very simplistic, similar to the Kings of Leon advert I analysed previously, with this singular band member connoting solitude and loneliness. This would be very appropriate if the songs within the album in which the poster is advertising were based on such themes, establishing a target audience while also informing consumers as to what to expect from this particular product. In comparison, the second advert is structured more complexly, by displaying more information about the product, as well as presenting the band as more of a group, which has connotations of unity and friendship, contrasting from the previous design. With regards to colour, I would use quite dark shades for the background of the first design, to amplify that sense of solitude, while also making the artist the main focus of the poster. The pieces of text would therefore be white to create a strong contrast to the background, which could also suggest that the band are a symbol of hope within this darkness, presenting them as quite hopeful. For the second design, I would use a brick wall with graffiti on it to incorporate the idea of rebelling, and create an opportunity to use vibrant/passionate colours, such as red and green, to demonstrate the musical range the band has. This exercise has helped me to consider the different ways in which artists can be advertised, and also think about how the song that we've chosen to do fits in with these representations.  

- Ryan Chapman -

Ideas for digipack

- Peter Godwin -

- Joseph A luck -

Above are several designs, regarding how our chosen artist cold be conveyed through a digipack. Each of us took a different approach, in term of the layout and even how we constructed our ideas, with Peter using Photoshop as an opportunity to consider colour as a key factor, while Joseph and myself hand-drew ours to make them appear more artistic as well as be able to give reasoning via annotations. This exercise has helped us to develop our ideas of how the digipack should look, as well as compare with one another to see if we could find any consistencies we may incorporate into our final product. For example, a theme we found that appeared in each of our designs was aggression, with the fire in Peters, the graffiti in Joseph's and the weapons in mine. As a result this has aided in our collaboration as a group and given us an opportunity to be creative.

- Ryan Chapman, Peter Godwin, Joseph Anderson-Luck -

Character profiles

We chose to create a profile for each of the main characters in our video to help us decide what kind of person we wanted to play the role of that character and what we'd be looking for in them.

Male
Being a character who went to house parties still but also has his own house and went to a pub for dinner we decided the most appropriate age for him would be around 19-25, attractive masculine features so the fact he was being fought over by girls made sense and of a low to medium class to match the sort of locations he would be placed in.
1st Female (Girlfriend)
Similarly to the male an appropriate age for her would be around 20 years old of the same social class. She would also be expected to be attractive but self centred by the way she chooses to solve the situation. She is also very controlling of the boyfriend and is desperate for his affection.
2nd Female (Girlfriend's Friend)
Again she will be around 20 years of age and will be equally attractive but more flirty and facetious, by the way she takes away her friend's boyfriend. However she will also act innocent to hide away her malicious personality.

-Joseph


Before attempting to cast the roles of the main characters in our video, in depth character profiles needed to be developed. This would enable us to explore the facets of our characters so that we can use people to play these characters who would be able to bring the different aspects of the characters to life. For example, we need to explore age, gender, social class, ethnicity and physical aspects such as height, hair colour etc.

Male
The male character in the video is a well dressed, attractive male who would appeal to the opposite sex. He would probably be in his late teens (18+) for he is still unmarried although currently in a relationship. He would own his own flat and have some expendable income in order to enjoy going out to pubs and restaurants. He would have a wide social circle and be invited to parties and social occasions. He would dress in smart casual clothes which women would find attractive. He would be average to above average height and would be quite vivacious outgoing in social situations. 



Girlfriend
Again in her late teens, she would be attractive, slim, with a good job which would enable her to afford to buy classy elegant clothes. She would be quite self assured and confident, and would believe that her boyfriend is totally in love with her. She might possibly getting to the age where she wishes to settle down in a committed relationship.
When she discovers he has been unfaithful, she is devastated but determined to get revenge and destroy him.




Second Girl
Around a similar age, she would be equally as attractive but not at the present time in a serious relationship. She has gone to the party with the intention of finding herself a boyfriend and is flirting with everyone in the room. She is outgoing and lively, and doesnt stop to consider anyone elses feelings.

-Peter Godwin-

Narrative

Narrative

The narrative for our video begins with a 20 year old male walking into a bar.

He sits down at a table where he orders a drink, he gets momentarily distracted and the waiter puts a drop of cyanide in his drink. The video then flashes back and the story shows him and his ex-girlfriend together, but get broken up by one of the girlfriends’ friends who seduces the boyfriend. The couple then argue and he leaves, which then leads into the beginning scene where the waiter is revealed to be the ex-girlfriend. He drinks the poison and shortly after dies which marks the end of the video.

 

~Peter~

25 word pitch

Our constructed music video depicts ‘The Fake Imposters’ song Cyanide, based around the band performing and a narrative about an evolving relationship between a couple.

- Ryan Chapman -

A couple have broken up, as a result of the male sleeping with another woman, while the female plots revenge through poisoning him with cyanide.

- Ryan Chapman -

A man walks into a bar, orders a drink that gets poisoned, as the camera then cuts back to the man cheating on his girlfriend.

- Ryan Chapman -



The lyrics tell of a breakdown in the relationship between boyfriend and girlfriend, causing overwhelming jealousy which compels the girlfriend to commit murder through poison.

 -Peter Godwin-

Animatic Storyboard

This is the animatic storyboard for our video which we created in order to help us experiment with the timings and editing of our video before creating the actual product. It shows the ending of our video in which the male character has been poisoned and the killer is revealed to be his ex girlfriend.


-Joseph A. Luck-

Final locations

This is the underpass where we filmed the performance shots for our music video. We decided this was the best location as it has graffitti all over the walls which create a punk rock atmoshpere which would greatly improve the quality of our music video.







We also filmed at the Rare Cow, Writtle, where we shot all of our narrative shots. We decided on this location as it was closed on the day we were planning on filming so we were able to film in the place with no interruptions from the public. It also had a very dark naturalistic lighting which is a generic convention of the punk rock genre. At the location, all of the essential props necessary for the scenes were already set up so when we arrived at the location we could easily shoot all of the scenes and leave without wasting too much time. The bar at the location fitted in with the story of the music video as one shot is of the male lead ordering a drink at the bar and walking to his table. This was extremely beneficial to our piece as it meant that we had less work to do in finding and securing the props needed for this scene. The fact that this was a working bar, lead an authenticity to our music video that would not have been achieved if we had mocked up our own version of this scene. It looked very real and professional as it was shot in a realistic location.


-Peter Godwin-

Final props

1. cyanide tablet-The cyanide is a key part of the music video as the title of the song is Cyanide. The lyrics tell of a jealous female who poisons her lover in a revenge killing. There is a close-up shot of the female putting the tablet into the males' drink. However we are not going to be able to use real cyanide as it is a toxic drug which will cause death to whoever drinks it. We have decided to use a dissolvable pill that will most likely be a paracetomal tablet which will  have no effects on the consumer. This is readily available at any pharmacy.
2. Pint glass-A close-up shot in our video shows the cyanide tablet being put into a pint glass of beer. I have a pint glass at home.
3. Two wine glasses-These will be needed for the romantic scene in the restaurant where the couple will be drinking wine. I have these at home.
4. Table and chairs-These will be on location in the pub where the scene will be filmed in which the couple are going to have their romantic meal. The table will be dressed with table cloth, cutlery and candles to create the intimate and romantic atmosphere. 

-Peter Godwin-

Location scouting

Below are pictures that demonstrate our research into different settings for our music video. With this research we took both our genre and planned narrative into consideration. For example, we noticed that a lot of punk rock bands tend to perform in quite outlandish locations, which is why we looked at a local car park as a possibility - being on the top floor of the car park would also connote their dominance within the music industry. This is supported in the Nickelback song 'Hero,' with the band playing on top of a New York skyscraper. In terms of the narrative, we knew that we wanted to set it in a bar because it would be in context with the lyrics, seeing as it's about a girl poisoning her ex's drink. Because I work at a local restaurant, we seized this opportunity, taking pictures and debating whether or not it would fit our needed requirements for the video, such as access to a bar, table, pint glass etc.


-Ryan Chapman-

 As a result of the car park location being unavailable to us, as the council were unwilling to let us on the location at conveniant times, we looked at some more convenient locations, in terms of being able to travel and film in these places for long periods of time. This way we are able to take the time to be more precise with our shots, as well as film more takes. Contrasting from the car park, this underpass of a bridge has a much more gritty feel, which works well in correlation with our punk rock genre. It also has a lot of space, which fits our criteria because the band's equipment will take up room, and considering we need an area to set up the camera and direct from - this location would be preferable for our performance shots. 

-Peter Godwin-

Props

The list of props we need is quite short but they all play an important role in the music video.

1. cyanide tablet-The cyanide is a key part of the music video as the title of the song is Cyanide. The lyrics tell of a jealous female who poisons her lover in a revenge killing. There is a close-up shot of the female putting the tablet into the males' drink. However we are not going to be able to use real cyanide as it is a toxic drug which will cause death to whoever drinks it. We have decided to use a dissolvable pill that will most likely be a paracetomal tablet which will  have no effects on the consumer. This is readily available at any pharmacy.
2. Pint glass-A close-up shot in our video shows the cyanide tablet being put into a pint glass of beer. I have a pint glass at home.
3. Two wine glasses-These will be needed for the romantic scene in the restaurant where the couple will be drinking wine. I have these at home.
4. Table and chairs-These will be on location in the pub where the scene will be filmed in which the couple are going to have their romantic meal. The table will be dressed with table cloth, cutlery and candles to create the intimate and romantic atmosphere.
5. Disco ball and lights-These will be needed to create a realistic party setting in which one of our scenes takes place, which will be a key point in the narrative for our music video. We have been able to locate an individual with a disco ball and lights that he is willing to lend us.

All of these items are quite easy to obtain. The dissolvable pill will either be bought at a pharmacy .
I already own a pint glass which we are going to use, however the bar/restaurant that we are going to use will already have them readily available. This is the same as the wine glasses and the table and the chairs.
The disco ball is owned by a friend of Joe's who is very willing to let us use it.

-Peter Godwin-

Costumes and Final Costumes

Band
With regard to the costume design for our video, we decided to look at various punk rock artists and the style of clothes that they generally perform in, in order that we could get some inspiration. We looked into artists such as Bon Jovi, Green Day and Blink 182


This is a picture of TFI (the band we are using) at one of their live concerts. They are dressed in a  similar way to other punk bands, portrayed by the use of dark coloured clothing involving red/white ties and black shirts. Although formalwear is seen in bands like Green Day,  it is much more untidy as punk generally sends a message of anarchy and rebelling against the system.

-Peter Godwin-

We decided we should change the band's clothing to follow the genre more closely in order for the video would follow the right generic conventions.

These are the designs for possible costumes we could use. They're mostly based on the colours and styles of other punk band's clothing, including those mentioned above.






















Characters
The most important part we thought for the character's costumes was the connotation of their colours so they could reflect their personality. We looked through the options we had and decided the main female should be in green due to its connotations of envy and jealousy, the second female in red as it connotes romance as well as danger and finally the male would be in dark or black clothing to reflect his negative actions and make him a recognisably evil character.

The actual style of each piece of clothing would depend more on the scene they are in. Quite casual smart clothing would work best for the party scene and much more casual clothing for the other scenes, except for the bar in which the first female would need to wear clothes such as a shirt and black trousers to highlight her role as a waitress in that scene.

These are the final costumes we chose for the characters and artists:

In the end we gave the artists leather jackets, dark trousers and white shirts to contrast with each other, following Bon Jovi's style of dressing. 

For the characters we chose to have the male in jeans and a blue chequered shirt which looked casual on him so he looked believable but also as a dark blue connoted calm and power reflecting how in the video he will be in a peaceful state when he is unexpectedly poisoned. 

The waitress costume followed a basic modern style for waitresses so she looked equally believable and so the audience acknowledged she was of a particular profession (revealed to be a waitress by the location). 

 -Joseph. A. Luck-