This fan made music video for the song 'Rude' by MAGIC! is my favourite music video, because of it's unique visual style and being a good example of Goodwin's media theory, with the visuals being based around the narrative within the lyrics, making the story easy to understand as well as entertaining. The visual style relates to a child doodling, which connotes quite an energetic and youthful approach to the music. It's also very vibrant, with the video containing a wide variety of colours and, as a result, creating quite an upbeat atmosphere, relating to the mood and tone of the song itself.
By visually displaying the lyrics on screen, the artist is making the song more memorable for the audience. What's interesting is that the font of the lyrics are presented as though they were handwritten, relating back to the childish element of the visuals and somewhat patronising the audience for humorous effect. In correlation, in terms of character types, this music video adopts a stereotypical approach with their being a main protagonist whom we feel compelled to empathise towards, seeing as both the song and the narrative are about him trying to get approval to marry the girl he loves. By contrast, there is also a main antagonist, conveyed as a stereotypically grumpy old man and it's this consistent child-like perception of people that makes this video so unique and therefore sticks out in my mind as a really enjoyable video that makes me want to watch, as well as listen, to it.
The video also uses the psychology of colour to convey certain themes depending on the context. For example, at one point, the couple are in a luxurious green boat while the grumpy old man follows behind in a small grey sailing boat.
To conclude, this music video is my personal favourite because it has a really distinctive visual style, the song itself is very enjoyable and the smoothness of the transitions result in a very quick pace.
- Ryan Chapman -
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