Music video brief

We chose the punk rock genre because our group was already familiar with that particular musical style, and therefore were aware of some of the stereotypical conventions from the start. As seen in examples such as Evanescence and Nickelback, punk rock music videos also appear to be quite simplistic, in terms of the narrative and visuals, which fits our criteria of lacking a budget to finance this production. Verisimilitude is often incorporated so that there is more of a connection between the lyrics and the visual element on screen, thus referring to Goodwin's media theory. We will apply this, by the narrative being based around and progressing at the rate in which the lyrics of Cyanide develop. This helps to keep our video simple, grounded and also make it easier to structure our music video in a way that makes sense for the audience. Similarly, we plan to use naturalistic settings, such as a restaurant, as a way of conveying the narrative as more realistic. By contrast, the performance shots will having bigger scope, connoting a more epic feel to embed the idea that this band is highly praised and respected in the music industry. In correlation, we also plan to utilise a more outlandish location, which is at this time a car park, relating back to Nickelback famously performing on a roof top for their music videos to Hero. Furthermore, our group hopes to follow the stereotypical conventions of the punk rock genre throughout our devised music video, foreshadowing mainstream artists in all technical areas as a way of presenting our chosen artist as more legitimate.

- Ryan Chapman, Peter Godwin -