Questionnaire

The aim when carrying out audience research is to find out information about the likes and dislikes of your audience. It can be used in order to specifically target a chosen group of society and to get feedback in order to see that a particular product is successful when launched into the public domain.

Audience research is a primary form of research.

The results from audience research can be either

·         Qualitative – features the use of closed questions

·         Quantitative- features the use of open questions which allows for people to express their opinion in an original way

This will depend on the way that the research is carried out.

The aims of our research into target audiences were

·         To see why people choose to listen to the music that they do listen to

·         To see if the success of a particular song is linked to he music video or whether they are independent of each other

·         Why people like certain music videos

·         Why people don’t like certain music videos

Before creating our own music video, we will now be able to examine the answers to our questionnaire and use this information to make sure that the video we create will be directly targeted at the audience we have chosen. 

 -Peter Godwin-