Target audience

Having completed our questionnaire, we are able to use our results to influence the decisions that we make about our video. 

We will use this information to decide what to put in our music video so that people will like that video.

We had to think carefully about our sample size for our questionnaire.

It had to be a manageable size, but still large enough to give a spread of views that would allow us to spot trends. We had to consider variations like age, sex, social class, gender.

From our information that we will collect, we will create a target audience profile.

In our target audience profile we will include demographics, psychographics, lifestyle and choices of brands. We will try to get a complete picture of a member of the audience at which we are aiming our video.

This will enable us to identify who our audience is likely to be for our music video. By considering this, we will be able to aim our video at this sector, taking into account their likes and dislikes, and we will include elements that will appeal to them. -Peter Godwin-

The target audience for our music video is the teenage years from 16-25 years of age as this is the general age group aimed for with our genre, Punk Rock. The video we will create will also follow this genre which will generally use rebellious messages and violent actions to help get across their idea of anarchy, commonly seen in members of this age group. Also this is not a theme which should be exposed to younger children so the age restriction from 16 upwards, which includes a more mature audience who aren't going to be as easily affected by this, will be more appropriate.

This rebellious ideology is generally associated with a lower working class type as they stereotypically disobey the rules of the society provided by the upper class. Therefore our audience would be between lower middle class and lower class. This is also the common audience for a Punk genre.

Within this genre there is no predefined genre or ethnicity associated with it and our video and the song doesn't target a particular one of these therefore we are aiming our music video at any audiences included in these.

- Peter Godwin and Joseph A Luck -

Consequently, our music video fulfils the Uses and Gratification theory need to be entertained, as the narrative is very dramatic, by incorporating verisimilitude with the naturalistic settings and basing the story around a relatable circumstance: relationships. In correlation, the performance shots provide 'entertainment' for audiences who are particularly enthusiastic about the